The next edition of Iberflora will once again focus on internationalization and generating new business opportunities for the green sector. This year, the strategy to attract international buyers reaches 37 different markets , thanks to initiatives developed by Iberflora in conjunction with IVACE and the Valencia Chamber of Commerce , as well as the involvement of exhibiting associations and companies.
The objective is clear: to bring together professionals with purchasing power at Feria Valencia and facilitate direct contact between exhibiting companies and potential clients from strategic markets. To achieve this, hundreds of proposals from international buyers have been collected over the past few months , thus reinforcing one of Iberflora’s main strengths as a commercial platform and meeting point for professionals in the plant, flower, landscaping, technology, and DIY gardening sectors.
Europe accounts for a large part of the proposals
Among the markets with the strongest presence , Portugal stands out , followed by France, the Netherlands, Morocco, and Germany . The list continues with the United Kingdom, Italy, and Denmark , three European markets of interest to the companies participating in Iberflora. The acquisition strategy also looks toward the Middle East , with proposals from Qatar and the United Arab Emirates, expanding the possibilities of establishing business relationships beyond traditional European markets.
These are joined by Belgium, Poland, Romania, Norway, Sweden, Libya, the United States, Australia, Slovakia and Lebanon , in addition to other markets, reaching a total of 37.
A sector with a clear export focus
Iberflora’s commitment to attracting international buyers is also taking place against a backdrop of growing Spanish sales of flowers and plants in foreign markets. According to the latest industry data, Spanish exports of flowers and live plants reached €743 million in 2025 , a 5% increase over the previous year.
Live plants continue to be the main driver of exports , reaching €577 million in 2025. Within this category, trees and shrubs performed particularly well, with international sales growing by 18% to reach €137 million. Cut flowers also saw very positive growth, with a 34% increase and €107 million in exports.
In this increasingly internationalized environment, Iberflora will once again become a meeting point between Spanish producers and professional buyers from strategic markets. The 55th edition of Iberflora will be held from October 6 to 8, 2026, at Feria Valencia , coinciding once again with Eurobrico, the International DIY Fair . This joint event will foster synergies and business opportunities between the green sector, gardening, DIY, and hardware.
